It has been
announced that next Monday, Channel 4 is to carry an advertisement for abortion services paid for by
Marie Stopes International (although
not in N.Ireland). The advert will then be screened a number of further times throughout June. The advert evades the general restriction on such advertising imposed by the Broadcast Committee of Advertising Practice by dint of the non-profit status of its sponsor.
Anti-abortion groups are said to be outraged and plan to challenge the legality of the decision (
1,
2,
3).
An alternative for the
ProLife Alliance, the
Society for the Protection of the Unborn Child, or others might be to produce their own adverts and present them for airing to the broadcasters.
Any such advertisements would likely be faced with swift rejection on the basis of the ban on the broadcast of 'political' advertising that is now reflected in ss.319 and 321 of the Communications Act. The groups would then be free, however, to test a possible 'loop-hole' in the legislative restrictions previously identified by Lord Scott.
Such an approach has been tried - and failed - before of course (most recently by the
Animal Defenders International). The ProLife Alliance went so far as to register as a political party and to stand a sufficient number of candidates in Wales in the general election of 2001 to warrant a party election broadcast. They were denied the opportunity to broadcast the film as originally produced by a collective decision of UK broadcasters based not on objections to political advertising, but rather on the offensive material restriction. Neverheless, the subsequent
majority decision of the House of Lords when the group sought judicial review demonstrated that we enjoy only a simulacrum right to freedom of political speech in the UK.
When
ADI sought a section 4 declaration of incompatibility regarding the ban on political advertising from the House of Lords, the court unanimously refused. The law lords considered that the restriction on freedom of speech was justified by the perceived need to prevent wealthy groups from dominating the public sphere (this conclusion was questionable on a number of bases). Having accepted the Government's (palpably untenable) line that there was no way in which a less restrictive mechanism could be devised, they said the restriction was necessary and not disproportionate. The Strasbourg court has repeatedly disagreed (see
cearta.ie for the latest installments).
Interestingly though, in part responding to elements of Strasbourg rulings, in
ADI Lord Scott insisted that the House of Lords should not:
be taken to be franking sections 319 and 321 against any possible attack made on article 10 grounds. The width of the statutory prohibition is remarkable... a good deal of commercial advertising is likely to be objectionable to the principles of some section of the viewing public. For example, the broadcasting of an advertisement encouraging people to patronise some particular zoo or circus would be likely to offend ADI and its supporters; the broadcasting of an advertisement encouraging people to eat burgers of various sorts would be likely to offend organisations that disagree with the manner in which beef cattle are reared or slaughtered or both; the broadcasting of advertisements encouraging people to buy a turkey for Christmas dinner would be likely to offend organisations who want the intensive rearing of poultry banned; and so on. Why should these organisations not counter the broadcasting of advertisements that offend their principles with the broadcasting of their own advertisements promoting their principles? It was not suggested that the purpose of ADI's "My Mate's a Primate" campaign was to counter the broadcasting of advertisements promoting any zoo or zoos in which primates are kept in cages but if that had been the case the arguments justifying the statutory prohibition might have been difficult...I conclude, therefore, that there may be respects in which sections 319 and 321 are incompatible with article 10 (at [41]-[42]).
Any takers?