A Bluff Called? Virgin files case against BSkyB

BroadcastNow (subscription service) and MediaGuardian are reporting that Virgin has filed a case against BSkyB alleging abuse of dominance (contrary to Article 82EC and/or section 18 of the Competition Act 1998) by means of a refusal to supply and excessive pricing. Sky has previously considered that such a move would amount to no more than an 'extension of a PR campaign into the courtroom'. It will be interesting to see whether it gets that far... more on this anon.